How much does real-time call coaching software cost?
Updated
Published prices for real-time call coaching start at $49 per user per month for Aircall AI Assist Pro (billed annually, on top of an Aircall plan). Della, a dedicated coach with live answers and AI practice, is $199 per rep per month for Della Live, $129 for Della Practice and $279 for both, on a 12-month contract (month-to-month: $239 / $155 / $335, plus a one-time setup: $1,500 for teams of 5–10 reps, $2,500 for 11+, waived on 12-month contracts), with a 5-rep minimum. Every plan includes automatic call scoring. Most contact-center platforms, including Balto, Cresta and Abstrakt, don't publish prices, so you'll need a demo to get a number.
What to look for
- Per-rep price, and on what contract. Check whether the price assumes an annual contract and what month-to-month costs.
- Seat minimums. Many tools have minimums (Della: 5 reps; Orum lists 9 seats).
- Setup or onboarding fees. Della's setup fee is $1,500 up to 10 reps and $2,500 above that, waived on a 12-month contract. Ask every vendor.
- Is live guidance in the base plan? Some vendors list live coaching only in a higher or custom plan, or as an add-on. Read the plan table.
- What else you have to buy. An add-on may require the vendor's own phone system. Count the phone plan in the total.
- Usage limits. Practice minutes, call minutes or fair-use caps. Della Practice includes 300 minutes per rep per month, pooled across the team.
How the options compare
| Tool | What it is | Help during the live call | AI practice | Scores real calls | Published pricing |
|---|---|---|---|---|---|
| Della | AI sales coach for phone sales teams: Della Live puts your best answer on the rep's screen during the call; Della Practice is an AI voice prospect reps rehearse your real objections with | Yes (Della Live, built from your script) | Yes (Della Practice, built from your real objections) | Yes, every call, automatically, on every plan | $199 / $129 / $279 per rep per month on a 12-month contract; 5-rep minimum; every plan includes call scoring |
| Aircall AI Assist Pro | An add-on to Aircall phone plans: live transcription, live prompts and in-call playbooks (BANT, SPICED, MEDDIC or your own) | Yes (live prompts and playbooks) | Not described on the product page | Not described on the product page | $49 per user per month, billed annually, on top of an Aircall plan |
| Trellus | Power and parallel dialer that runs inside your CRM, with live AI coaching, AI practice bots and a virtual salesfloor | Yes (live AI coaching; listed under the custom-priced Business plan) | Yes (AI practice bots) | Call analytics listed; call scoring not described | Power $99.99/mo and Power + Parallel $149.99/mo for individuals; Business (teams) custom |
| Hyperbound | AI sales coaching: roleplay against AI buyers (Practice) and recording and scoring of real calls (Perform) | Live Call Coaching is included with their Perform plan (marked New on their homepage) | Yes (AI roleplays) | Yes (Real Call Scoring, on the Perform plan) | Per user, on request; free plan with 45 prebuilt roleplays |
| Balto | AI platform for contact centers: real-time Agent Assist, AI QA scoring of every interaction, coaching, AI voice agents | Yes (Agent Assist: phrases, script reminders, objection rebuttals) | Not described on their site | Yes (AI QA scoring of every interaction) | Not published (demo request) |
| Cresta | “The AI operating system for customer experience”: Agentic Assist for live agents, conversation intelligence, quality management, AI agents | Yes (Agentic Assist) | Not described on their site | Quality management is listed on their site | Not published (book a demo) |
| Abstrakt | Real-time agent assist and automated QA for contact centers; a TCN company | Yes (recommended responses during the call) | Not described on their site | Automated QA is listed on their site | Not published |
| Orum | AI cold-calling platform: AI dialer with power and parallel dialing, salesfloor features; AI coaching and roleplay as an add-on | Not described on their pricing page (lists AI objection detection and live listen) | AI Roleplay Agents (AI Coaching add-on) | Coach reviews and scores calls (per their site) | Not published (request pricing; 9-seat minimum) |
Competitor details are summarized from each company’s own website, read October 21, 2026: Aircall AI Assist Pro (aircall.io/products/ai-assist-pro), Trellus (trellus.ai and trellus.ai/pricing), Hyperbound (hyperbound.ai and hyperbound.ai/pricing), Balto (balto.ai), Cresta (cresta.com), Abstrakt (abstrakt.ai), Orum (orum.com/pricing). Features and prices change; check their sites. We make Della, so weigh our pick accordingly.
What Della costs for a typical team
| Team | Live, 12-month | Live + Practice, 12-month | Live, month-to-month | Live + Practice, month-to-month |
|---|---|---|---|---|
| 5 reps | $995/mo | $1,395/mo | $1,195/mo + $1,500 setup | $1,675/mo + $1,500 setup |
| 10 reps | $1,990/mo | $2,790/mo | $2,390/mo + $1,500 setup | $3,350/mo + $1,500 setup |
| 15 reps | $2,985/mo | $4,185/mo | $3,585/mo + $2,500 setup | $5,025/mo + $2,500 setup |
Setup fee is waived on the 12-month contract. Practice and Live + Practice include 300 practice minutes per rep per month, pooled. Full details on the pricing page.
Where Della fits, and where it doesn’t
Della is a good fit for
- Teams that want the price before the demo
- Teams of 5 to 25 reps
- Managers comparing the cost to one extra closed sale per rep
Della is not the right fit for
- Teams under 5 reps
- Teams that only need a few prompts and already pay for Aircall (an add-on may be cheaper)
FAQ
Why don't most real-time coaching tools publish prices?
Many are sold to large contact centers with custom contracts. That's why the published prices on this page are from the few vendors that list them.
Is there a setup fee for Della?
Yes, a one-time $1,500 for teams up to 10 reps and $2,500 for larger teams. It's waived on the 12-month contract.
Is there a free trial?
Della doesn't list a free trial. You can try Stump Della for free: type any objection and see the answer Della would give your rep.
Can I cancel?
Month-to-month plans can be cancelled anytime, effective at the end of the billing period. 12-month contracts run for the full 12 months.
What do teams over 25 reps pay?
Teams over 25 reps can talk to us about volume pricing.
See Della on a real objection.
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