AI sales coach for agencies that sell on the phone
Della AI is an AI sales coach for agencies whose teams sell on the phone, built for teams of 5 or more sales reps. Della Live (real-time objection handling) puts the right answer on a rep's screen mid-call, Della Practice (AI role-play) lets reps rehearse your real objections, and every call is scored automatically.
Is Della a fit for my agency’s sales team?
Della fits if your agency has a team of 5 or more sales reps who book and close new clients on the phone. Della makes sure every rep answers the objections they hear every day the way your best closer would.
Your reps sell on the phone
Cold calls, inbound callbacks, discovery calls, follow-ups. If the deal is won or lost on a call, Della can help on that call.
Your calls are recorded
Della Live listens on your team’s recorded calling line. Tell us your dialer and we confirm your setup with you before you start.
Someone owns the number
A sales manager or owner who wants every rep to sound like the best one, without sitting on every call.
What does Della look like for my type of agency?
Every agency hears different objections, so each one gets its own page with the exact lines Della would put on screen.
Marketing agencies
For teams selling retainers to business owners who have “tried an agency before” or “do it in-house.”
Della for marketing agencies →AI agencies
For teams selling AI agents and automations to buyers who think “AI sounds robotic” or ask how it’s different from ChatGPT.
Della for AI agencies →Lead generation agencies
For teams selling leads to buyers who ask “are these exclusive?” and “what’s your cost per lead?” before anything else.
Della for lead generation agencies →What does Della do on an agency sales call?
Della does three things: she helps during the call, scores the call after it, and trains your reps between calls.
Della Live (real-time objection handling)
Della Live listens to the call. The moment a prospect objects, your team’s best answer appears on the rep’s screen while the prospect is still talking. Della never speaks to your prospect. Reps stay in charge: Della suggests, they decide.
Automatic call scoring
Every call on your recorded line is scored, on every plan. You see which objections your team loses on and which reps need help, without listening to recordings.
Della Practice (AI role-play)
Reps call an AI voice prospect that raises your agency’s real objections and pushes back like your buyers do. Every session is scored, so new reps get their reps in before they touch your leads.
Everything is built from your own script and recorded calls. We load it for you, and most teams are set up in about a day. How Live & Practice work →
Has Della worked for an agency?
Yes. ShopLine, an AI agency that sells over the phone, went from about 3 demos booked a week to 12 in one day with Della Live (+300%). Same reps, same lists. The only change was the answer on screen mid-call. ShopLine is the team behind Della: Della Live was built on their own sales floor.
What does Della cost for an agency?
Della is priced per seat, for teams of 5 or more sales reps (5-seat minimum). Every plan includes automatic call scoring, and setup takes about a day.
- Della Live (real-time objection handling): $199/seat/mo on a 12-month contract, or $239/seat/mo month-to-month
- Della Practice (AI role-play): $129/seat/mo, plus practice minutes at $0.68/min
- Live + Practice: $279/seat/mo on a 12-month contract, or $335/seat/mo month-to-month
Month-to-month plans add a one-time setup fee: $1,500 for 5–10 seats, $2,500 for 11+. See full pricing →
Want to try it first? Della Live has a 7-day free trial. Or see the 25 cold call objections and the answers your reps can use today.
Give every rep on your floor your best closer’s answers.
Book a demo →Questions about Della for agencies
What kinds of agencies use Della?
Agencies with a team of 5 or more sales reps who sell on the phone. We have pages for marketing agencies, AI agencies and lead generation agencies, but any agency that wins clients on calls can use Della.
Does Della talk to my prospects?
No. Della Live only shows answers on your rep's screen. The prospect only hears your rep.
Will Della use our agency's own pitch?
Yes. Della is built from your script, your offer and your recorded calls, so the answers on screen are in your team's words. Change an answer in your script and every rep has it on their next call.
Do we have to switch dialers?
Della includes a built-in dialer with live objection answers, call scoring and practice in every seat. Already have a dialer? Tell us which one and we'll confirm whether Della can work with it.
How much does Della cost for an agency?
Della Live is $199 per seat per month, Della Practice is $129 per seat and Live + Practice is $279 per seat, on a 12-month contract with a 5-seat minimum. Month-to-month is $239, $129 and $335 per seat plus a one-time setup fee. Every plan includes automatic call scoring.
Is the ShopLine case study independent?
No, and we say so. ShopLine is the team behind Della. Della Live was built on their sales floor, where they went from about 3 demos booked a week to 12 in one day with the same reps and the same lists.
