DDella · AI sales coach

The AI sales coach that’s on the call, not after it.

Updated

When a prospect objects, Della puts the answer from your team’s own script on your rep’s screen while the prospect is still talking. Then she scores every call, automatically.

Della Live, 20 seconds. Example call.
Free: the 25-objection guide.Word-for-word answers to the objections reps hear most. We’ll email you the PDF.
How it works

Coaching at the moment it matters.

  1. Della listens on your recorded line

    Your reps call the way they do now. Della listens to the call on your team’s recorded calling line.

  2. The answer appears while they’re still talking

    When the prospect objects, the answer from your script shows up on the rep’s screen, short enough to say out loud. The prospect only hears your rep.

  3. Every call is scored, and reps practice between calls

    Every call is scored automatically (automated QA). Between calls, reps rehearse the objections they missed with Della Practice, an AI voice prospect.

See how Della Live and Della Practice work →

Before and after

Your reps aren’t the problem. The delay is.

Coaching today

  • Call recordings nobody has time to listen to
  • A Friday review of a few calls
  • Feedback days after the deal was lost

With Della

  • Coaching in the call, the moment the prospect says it
  • The answer from your script, on screen, while they’re still talking
  • Every call scored, so you know what to coach next

By the time feedback arrives, the prospect is gone. Della closes that gap.

Research brief · industry figures, not Della customer results

Who live AI help actually helps.

In a large study of a real-time AI assistant in customer support, the biggest gains went to newer and lower-skilled workers. Top performers barely moved.

Sales floors turn over fast, so there’s almost always a new rep on the phones. That’s who live coaching is built for.

Free: try to stump Della

Type the objection your reps hear most. See what Della would put on their screen.

0/300
Della’s answer shows up here, the way it would on your rep’s screen.
FAQ

Questions about AI sales coaching.

What is an AI sales coach?

An AI sales coach is software that helps reps sell better by listening to their calls. Most score calls after they end. Della also coaches during the call: when a prospect objects, the answer from your team's script appears on the rep's screen while the prospect is still talking. Every call is scored automatically, and reps practice your real objections with Della Practice, an AI voice prospect.

Does the prospect hear the AI?

No. Della Live only shows answers on your rep's screen. The prospect hears your rep, in their own voice. Della listens on your team's recorded calling line; you're responsible for any recording notice your calls require.

Does Della score every call?

Yes. Every call on your recorded line is scored automatically, on every plan, and every practice session is scored too. Managers see who's improving and which objections the team is losing on, without listening to recordings.

How much does an AI sales coach cost?

Della is $199 per rep per month for Della Live, $129 for Della Practice and $279 for both, on a 12-month contract (month-to-month: $239 / $155 / $335, plus a one-time setup: $1,500 for teams of 5–10 reps, $2,500 for 11+, waived on 12-month contracts), with a 5-rep minimum. Every plan includes automatic call scoring.

Does Della replace my sales manager?

No. Della covers what a manager can't: being on every call at the moment the objection comes up, and hearing every call afterward. Your manager still coaches; the scores show where to spend that time.

Keep reading

Comparing options?

Put Della on your team’s calls.

Set up for you in about a day, from your script and your objections. 5-rep minimum.

Book a demoSee pricing →
Della AI for sales: AI sales coaching on every call, from your own script. Book more meetings and ramp reps faster.
Book a demo →