Know exactly what to say. On every call.
Real-time AI sales coaching
Della is an AI sales coach. When a prospect objects, she puts your best answer on the rep’s screen in real time, then trains your team on those same objections between calls.
Trusted by sales teams in freight, insurance, staffing, real estate and B2B. It's like having our best salesperson coaching the entire team.
— Michael R., Freight Brokerage Sales Manager
"Totally get it, most of our clients were happy too. So I send the right thing, what's one thing you'd change about how leads get followed up today?"
AI sales coaching, set up in a day.
Send us your script and a few calls
We load your sales script, your offer and some recorded calls. You don’t configure anything.
Della learns your objections
She finds the objections your buyers really raise and the answers that work for your team.
Reps get answers live, then practice
During calls, the best answer appears on screen. Between calls, reps role-play the same objections with an AI voice prospect.
Della · AI sales coachDella, as the prospect“Honestly, we don’t have budget for this right now.”
Your rep“Totally fair. What is it costing you to keep doing it the current way?”
Della, as the prospect“I mean… probably a few deals a month.”
Sample practice call · Della plays the prospect
Della Live · on the rep’s screen during the call
No. Della is an AI sales coach. She coaches your reps on live calls and plays the prospect in practice.
No. She makes them better. People still make the calls and close the deals.
Most teams are set up in a day. Send your script and some recorded calls, and we do the rest.
Deploy Della on live calls or for practice
Live
Della listens to every call and puts your best answer on the rep’s screen the moment a prospect objects.
Learn more about Della LivePractice
Reps call Della to role-play your real objections, so new hires ramp before they touch a lead.
Learn more about Della PracticeThe objections Della handles on every call.
These come up on almost every cold call. With your script loaded, Della answers in your team’s own words.
Say: Happy to. So I send the right thing, what’s the one thing you’d want it to cover?
Say: Makes sense, and I’m not calling to replace them. If you could change one thing about how it works today, what would it be?
Say: Compared to what you’re doing now? Let’s look at what the problem is costing you first. Can I ask two quick questions?
Say: Makes sense. What do you think they’ll ask? Let’s get you those answers now, or set a quick call with both of you.
Say: Will do. What changes in a few months? If something’s coming up, a quick look now means you’re ready when it hits.
Say: Of course. Which part do you want to think through? Maybe I can answer it right now.
Think you can stump Della?
Type the toughest objection your reps hear. Della answers it the way your best closer would, in seconds. Free, no call needed.
Della’s answer shows up here.
Here you go: Download all 25 objections (PDF)
The sales coach that’s on every call, so you don’t have to be.
You can’t sit in on every call. Della can. She puts your best closer’s answers on every rep’s screen during the call, then trains the team on the objections that came up this week.
- ✓Listens to every call
Della hears the call and puts your best lines on screen, live.
- ✓Built from your script
It says what your best rep would say.
- ✓Trains on your real calls
Practice uses the objections your team actually hears.
- ✓Set up for you
Send us your script and some recorded calls. We do the rest.
Every objection to buying Della. Handled by Della.
You’re about to have the same objections your prospects have. Here’s what shows up on the screen.
“Nothing shows up until the prospect pushes back. And when it does, it's your best closer's words, not a script library. Put it on your best rep first and listen to the difference.”
“Then you know what went wrong after the deal was gone. I'm in the call. How long does it take feedback from a call review to change what a rep actually says?”
Della doesn't just tell our reps what they did wrong after the call.
— Chris B., Sales Director, Real Estate & High-Ticket Sales
“Your top rep is the source. I learn their answers. Your bottom reps are the return. What's one more closed sale a week, per rep, worth to you?”
It's like having our best salesperson coaching the entire team.
— Michael R., Freight Brokerage Sales Manager
“Then don't start there. Month-to-month on five seats is $1,195 for Live, cancel at the end of any month. Prove it on your calls first, then decide on the contract.”
“Good. Type your top three into Stump Della right now. Then book the demo and I'll load your script.”
“Not live, not listening to the call, not from your script, and it won't score your reps afterward. Try both on your next call and see which one your rep actually looks at.”
That’s what your reps see. Except it’s your script and your prospect’s objections.
The coach that’s on every call.
“Our biggest challenge was getting newer brokers comfortable handling objections from shippers. Della lets them practice tough conversations before they get on the phone, and Live gives them guidance when a prospect pushes back. It's like having our best salesperson coaching the entire team.”
“Insurance prospects always have questions, concerns about price, or tell you they already have coverage. Della helps our agents practice those exact situations and gives them suggestions during real calls. Our team feels more prepared, and our conversations are much more confident.”
“Training used to mean listening to calls and hoping our reps learned something from them. With Della Practice, they can actually rehearse difficult conversations, get feedback, and improve before the next call. Live is the other piece we were missing — coaching while the conversation is happening.”
“Recruiters need to think quickly when a hiring manager says they already have a preferred agency or aren't looking to work with anyone new. Della helps our team practice those scenarios until handling objections feels natural. Having suggestions available during live calls makes a real difference, too.”
“The difference is that Della doesn't just tell our reps what they did wrong after the call. They can practice with an AI prospect beforehand, work through objections, and get coaching while they're actually selling. It's a much more practical way to help our team improve without a manager sitting in on every conversation.”
Your words, not a robot’s
Live answers come from your own sales script, so reps sound like your best closer.
Set up for you in a day
Send your script and a few recorded calls. We configure everything.
Your reps stay in charge
Della suggests. People still make the calls and close the deal.
Clear per-rep pricing
Live + Practice from $279 per rep a month on a 12-month contract, 5-rep minimum. Every price is on our pricing page.
Who is Della?
Della is an AI sales coach, not a person. She listens to your reps' calls and puts the right answer on screen the moment a prospect objects, then runs practice sessions built on those same objections.
What is AI Setter Assist?
It’s Della Live: Della listens to your rep’s call in real time. The moment a prospect objects, the best answer from your sales script pops up on the rep’s screen, like a teleprompter. Use it in “Objections only” mode or have it walk the rep through the full script.
What is Practice, exactly?
An AI voice agent your reps call to role-play. It acts like a real prospect, raises the objections your team actually hears and pushes back. Della scores each call and tells the rep what to do better.
Does Della replace my reps?
No. She makes them better. People still make the calls and close the deals.
Do we have to switch dialers?
Usually not. We’ll confirm it works with your calling setup on the demo.
How long does setup take?
Most teams are set up in a day. Send us your script and some recorded calls, and we configure the rest.
What does it cost?
Live & Practice are priced per rep, with a 5-rep minimum. See pricing. Outbound email, the AI SDR and the AI Email Agent are priced on volume.
