AI sales coach for marketing agencies
Della AI is an AI sales coach for marketing agencies with teams of 5 or more sales reps. When a business owner says "we tried an agency before" or "send me case studies," Della Live puts your best answer on the rep's screen mid-call. Della Practice lets reps rehearse those objections with an AI prospect.
Why do marketing agency sales calls stall?
They stall because the prospect has heard the pitch before. Most business owners you call have already paid an agency, been let down, and decided to keep things in-house or put you off with “send me something.” Your reps know the answers in theory. Mid-call, with an owner who’s already halfway off the phone, they freeze or ramble.
Every owner has an agency story
The bad experience comes up on almost every call. If your rep gets defensive, the call is over.
“Send me case studies” is a polite exit
Agreeing to send something blind usually ends the call. The rep needs a line that keeps the owner talking.
You can’t sit on every discovery call
By the time you hear the recording, the prospect has moved on and the rep has fumbled the same objection twenty more times.
What do marketing agency prospects say on calls, and what should reps say back?
These are the objections marketing agency reps hear most, in the buyer’s own words, with the line Della Live puts on the rep’s screen.
| Objection | What Della puts on screen |
|---|---|
| “We tried an agency before and it didn't work.” | “That's fair, most owners I talk to have been burned at least once. What did they promise you, and where did it fall apart?” |
| “We do our marketing in-house.” | “Makes sense, nobody knows your business like your own team. What's the one thing they never seem to have time to get to?” |
| “Send me some case studies.” | “Happy to. So I send the ones that actually match you, what result would you need to see to make a 15-minute call worth it?” |
| “We're locked into a contract with another agency.” | “Got it, I'm not asking you to break it. When does it come up? A quick look now means you have something to compare before you renew.” |
| “What does it cost?” | “It depends on what you need, and I'd rather not guess. Can I ask two quick questions so I give you a real range?” |
Della runs on your agency’s own scripts and approved language. These are examples.
More word-for-word answers: “Just send me an email”, “We already have a vendor”, “It’s too expensive”, and the full list of 25 cold call objections.
How does Della fit a marketing agency sales floor?
Della Live helps on the call; Della Practice gets reps ready before it.
On the call: Della Live
When an owner says “we tried an agency and it didn’t work,” your rep sees the answer that turns the bad experience into a discovery question, instead of a defense of the industry. The answer comes from your script, so it sounds like your agency, not a template.
Between calls: Della Practice
Reps call an AI prospect who plays the burned owner, the in-house marketing manager or the “just send case studies” brush-off, and pushes back like a real one. Each session is scored with one thing to do better next time.
After every call: scoring
Every call on your recorded line is scored automatically. You see which objection your floor loses on most and which reps need help, without listening to recordings.
New account executives get dozens of practice reps on your real objections before they get your best leads. See how Live & Practice work →
What does Della cost for a marketing agency?
Della is priced per seat, for teams of 5 or more sales reps (5-seat minimum). Every plan includes automatic call scoring, and setup takes about a day.
- Della Live (real-time objection handling): $199/seat/mo on a 12-month contract, or $239/seat/mo month-to-month
- Della Practice (AI role-play): $129/seat/mo, plus practice minutes at $0.68/min
- Live + Practice: $279/seat/mo on a 12-month contract, or $335/seat/mo month-to-month
Month-to-month plans add a one-time setup fee: $1,500 for 5–10 seats, $2,500 for 11+. See full pricing →
Selling something else?
See Della for AI agencies and lead generation agencies, or go back to Della for agencies.
Win the owner who’s been burned before, on the first call.
Book a demo →Questions about Della for agencies
How should a marketing agency rep handle "we tried an agency before and it didn't work"?
Don't defend the industry. Agree it happens, then ask what they were promised and where it fell apart. That turns the bad experience into discovery, and tells you exactly what to show them.
What do I say when a prospect asks me to send case studies?
Say you're happy to, then ask what result they'd need to see to make a short call worth it. Sending case studies blind usually ends the conversation; asking keeps it going and tells you which ones to send.
Will Della use our agency's own pitch and case studies?
Yes. Della is built from your script, your offer and your recorded calls, so the answers on screen sound like your agency.
Does Della talk to the business owner on the call?
No. Della Live only shows answers on your rep's screen. The prospect only hears your rep.
Is Della a fit for a small marketing agency?
Della is built for teams of 5 or more sales reps. Plans start at 5 seats, so a solo owner doing their own sales calls isn't a fit today.
How much does Della cost for a marketing agency?
Live + Practice is $279 per seat per month on a 12-month contract, Live alone is $199 per seat and Practice alone is $129 per seat, with a 5-seat minimum. Every plan includes automatic call scoring.
