AI sales coach for lead generation agencies
Della AI is an AI sales coach for lead generation agencies with teams of 5 or more sales reps. When a buyer asks "are these leads exclusive" or "what's your cost per lead," Della Live puts your agency's real answer on the rep's screen mid-call. Della Practice lets reps rehearse those objections with an AI prospect.
Why do lead generation sales calls die so early?
They die early because your buyer has heard every lead vendor pitch there is and been burned by at least one. Before your rep can explain how you work, the prospect is asking about exclusivity, cost per lead and refunds. Reps who hesitate on those questions sound like every other vendor, and the call ends.
The buyer leads with price
“What’s your cost per lead?” comes in the first minute. A rep who quotes a number too early loses the conversation about value.
Trust is the real objection
“Are these exclusive?” and “we’ve been burned” are about trust. Your rep needs a straight answer, then a question.
High volume, little coaching
Your reps make a lot of calls. Nobody has time to listen to them, so the same mistakes repeat all week.
What do lead buyers say on calls, and what should reps say back?
These are the objections lead generation reps hear from the businesses they sell to, in the buyer’s own words, with the line Della Live puts on the rep’s screen.
| Objection | What Della puts on screen |
|---|---|
| “Are these leads exclusive?” | “Straight answer: [your exclusivity terms]. Before I go further, how many leads a month can your team actually work?” |
| “What's your cost per lead?” | “It depends on your market and volume, so I won't guess. What are you paying now, and what's a closed customer worth to you?” |
| “We've been burned by lead vendors.” | “You're not the only one. What happened? Was it the quality, the volume, or leads that got sold to five other companies?” |
| “We get enough business from referrals.” | “Good, referrals are the best leads there are. What happens in the months they slow down?” |
| “We already have a lead vendor.” | “Makes sense, and I'm not asking you to drop them. If you could change one thing about the leads you get now, what would it be?” |
Della runs on your agency’s own scripts and approved language, including your real exclusivity and pricing terms. These are examples.
More word-for-word answers: “It’s too expensive”, “We already have a vendor”, “I’m not interested”, and the full list of 25 cold call objections.
How does Della fit a lead generation sales floor?
Della Live keeps reps on message on every call; Della Practice gets them there before they dial.
On the call: Della Live
When a buyer asks about exclusivity or cost per lead, the rep sees your agency’s real answer on screen, word for word, instead of improvising terms you’d have to walk back later. Use objections-only mode to stay quiet until it’s needed, or full-script mode to walk new reps through every step.
Between calls: Della Practice
Reps call an AI prospect who has been burned by lead vendors and pushes on price, and they work it until the answer is automatic. Every session is scored, so you know who is ready for your best accounts.
After every call: scoring
On a high-volume floor, nobody can listen to every call. Della scores every call on your recorded line automatically, so you see which objections cost you the most deals.
Change an answer once in your script, say a new pricing line, and every rep has it on their very next call. See how Live & Practice work →
What does Della cost for a lead generation agency?
Della is priced per seat, for teams of 5 or more sales reps (5-seat minimum). Every plan includes automatic call scoring, and setup takes about a day.
- Della Live (real-time objection handling): $199/seat/mo on a 12-month contract, or $239/seat/mo month-to-month
- Della Practice (AI role-play): $129/seat/mo, plus practice minutes at $0.68/min
- Live + Practice: $279/seat/mo on a 12-month contract, or $335/seat/mo month-to-month
Month-to-month plans add a one-time setup fee: $1,500 for 5–10 seats, $2,500 for 11+. See full pricing →
Selling something else?
See Della for marketing agencies and AI agencies, or go back to Della for agencies.
Answer “are these exclusive?” the same way on every call.
Book a demo →Questions about Della for agencies
How should a rep answer "are these leads exclusive"?
Give a straight answer with your real terms first, then ask a question, like how many leads a month their team can actually work. Dodging the question is what makes buyers think you're like every other vendor.
What should a rep say when asked for cost per lead in the first minute?
Don't guess a number. Say it depends on their market and volume, then ask what they pay now and what a closed customer is worth. That moves the conversation from price to value.
Can Della use our real pricing and exclusivity terms?
Yes. Della is built from your script and approved language, so the answer on screen matches your actual terms. If they change, update the script once and every rep has it on their next call.
Does Della work on a high-volume calling floor?
Yes. Della Live runs on every call on your recorded line and scores every call automatically. Each Live seat includes up to 5,000 bridged call minutes per month (fair use).
Does Della talk to our prospects?
No. Della Live only shows answers on your rep's screen. The prospect only hears your rep.
How much does Della cost for a lead generation agency?
Della Live is $199 per seat per month on a 12-month contract, Practice is $129 per seat and Live + Practice is $279 per seat, with a 5-seat minimum. Month-to-month is $239, $129 and $335 per seat plus a one-time setup fee.
