Sales objection cost calculator
See what objections cost your team.
Plug in your numbers. It takes a minute.
How much revenue are you losing to objections?
Plug in your team's numbers. See how many sales conversations end on an objection each month, and what winning back a few of them is worth.
Your team
Real conversations, not dials.
Your numbers
5% means 1 in every 20. Keep it conservative.
Your plan
What objections cost you
Your team loses conversations a month to objections.
in revenue Della could help you win back every month
See your number
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- Conversations saved into meetings
- Meetings that show
- New deals closed
Plans start at 5 seats, so pricing is shown for 5 seats.
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Estimate only, based on the numbers you enter. Your results depend on your team, script and market.
Three numbers. No guesswork you didn’t enter.
Conversations lost
Reps × conversations per day × calling days × the share that end on an objection.
Won back
Of those lost conversations, the small share a rep saves into a meeting when the right answer is on screen. Keep it conservative: 5% is 1 in 20.
Revenue
Saved meetings × show rate × close rate × your average deal.
Want to see if your closers would win the call? Try to close Della on a free 3-minute practice call. Also see the High-ticket closing calculator.
Questions about the calculator.
How much do sales objections cost a team?
It depends on your volume and deal size. A 10-rep team having 20 real conversations a day, losing 70% of them to objections, loses about 2,800 conversations a month. Winning back even 5% of those is often worth more than the tools the team uses.
What counts as a conversation lost to an objection?
A real conversation (not a dial) that ends when the prospect pushes back and the rep folds, argues, or agrees to “send an email.”
Is this number a guarantee?
No. It is an estimate built only from the numbers you enter. Your results depend on your team, your script and your market.
How does Della win back lost conversations?
Della Live listens to the call and puts the answer to the prospect's objection on the rep's screen while the prospect is still talking, then scores every call.
Win back the calls you’re losing while they’re still talking.
Della Live puts the answer to the objection on screen during the call, then scores every call.
Book a demo →