AI sales coach for AI agencies
Della AI is an AI sales coach for AI agencies with teams of 5 or more sales reps selling AI agents and automations by phone. When a buyer says "AI sounds robotic" or "how is this different from ChatGPT," Della Live puts your best answer on the rep's screen mid-call, and Della Practice drills those objections.
Why is selling AI on the phone so hard?
Because your rep isn’t just selling your agency. They’re selling the whole idea of AI to a buyer who has opinions about it. Half the call goes to fears (“it sounds robotic”), timing (“we’re not ready”) and comparisons (“how is this different from ChatGPT?”). Reps who can’t answer those in one clean sentence lose the call before they ever get to the offer.
Every call needs explaining
Buyers don’t know what an AI agent does yet. Your rep has to make it simple, fast, without a lecture.
The same three fears, all day
Robotic, not ready, just use ChatGPT. The objections are predictable. The answers mid-call aren’t.
New reps learn on your leads
Without practice, a new rep’s first 50 objections happen on real prospects you paid to reach.
Has Della worked for an AI agency?
Yes, and it’s where Della started. ShopLine, an AI agency that sells over the phone, went from about 3 demos booked a week to 12 in one day with Della Live (+300%). Same reps, same lists. The only change was the answer on screen mid-call. ShopLine is the team behind Della: Della Live was built on their own sales floor.
Their calls stalled on objections like “just send me an email” and “we’re all set.” With Della Live, the answer appeared on the rep’s screen while the prospect was still talking.
What do AI agency prospects say on calls, and what should reps say back?
Here’s what buyers of AI agents and automations say, in their own words, with the line Della Live puts on the rep’s screen.
| Objection | What Della puts on screen |
|---|---|
| “AI sounds robotic.” | “Fair, a lot of it used to. Can I play you 30 seconds of what we'd actually set up for you, and you tell me if it sounds robotic?” |
| “We're not ready for AI.” | “Totally get it. What would ready look like for you? Most teams start with one job they're already behind on, not everything at once.” |
| “How is this different from ChatGPT?” | “Good question. ChatGPT is a tool someone has to sit and type into. What we build is set up for your business and does the job on its own. Easier to show you than tell you. Do you have 15 minutes this week?” |
| “My customers want to talk to a real person.” | “They should, for the conversations that matter. This handles the ones your team never gets to. Where are you losing people today?” |
| “Just send me an email.” | “Happy to. So I send the right thing, what's the one thing you'd want it to cover?” |
Della runs on your agency’s own scripts and approved language. These are examples.
More word-for-word answers: “Just send me an email”, “I’m not interested”, “I’m busy right now”, and the full list of 25 cold call objections.
How does Della fit an AI agency sales floor?
Della Live answers the AI fears on the call; Della Practice makes those answers automatic before the next one.
On the call: Della Live
When a buyer says “how is this different from ChatGPT?” the rep sees your one-sentence answer and the question that books the demo. Della uses your script, your offer and your demo flow.
Between calls: Della Practice
Reps call an AI prospect who doubts AI, says it isn’t ready, or compares you to a free tool, and pushes back the way real buyers do. Every session is scored. Practice learns from the objections that come up on your Live calls, so this week’s objections are next week’s drills.
After every call: scoring
Every call on your recorded line is scored automatically, so you can see whether reps are actually asking for the demo.
What does Della cost for an AI agency?
Della is priced per seat, for teams of 5 or more sales reps (5-seat minimum). Every plan includes automatic call scoring, and setup takes about a day.
- Della Live (real-time objection handling): $199/seat/mo on a 12-month contract, or $239/seat/mo month-to-month
- Della Practice (AI role-play): $129/seat/mo, plus practice minutes at $0.68/min
- Live + Practice: $279/seat/mo on a 12-month contract, or $335/seat/mo month-to-month
Month-to-month plans add a one-time setup fee: $1,500 for 5–10 seats, $2,500 for 11+. See full pricing →
Selling something else?
See Della for marketing agencies and lead generation agencies, or go back to Della for agencies.
Answer “AI sounds robotic” before the prospect hangs up.
Book a demo →Questions about Della for agencies
How should a rep answer "AI sounds robotic"?
Agree that a lot of it used to, then offer to let them hear a short sample of what you would actually build and judge for themselves. Arguing about it rarely works; letting them hear it usually does.
What's a good answer to "how is this different from ChatGPT"?
Keep it to one sentence: ChatGPT is a tool someone has to type into, while what you build is set up for their business and does the job on its own. Then ask for a short call to show them.
Is the ShopLine case study real?
Yes. ShopLine is an AI agency and the team behind Della. Their reps went from about 3 demos booked a week to 12 in one day with Della Live, with the same reps and the same lists.
Does Della talk to our prospects?
No. Della Live only shows answers on your rep's screen. The prospect only hears your rep.
Can Della learn our offer and demo flow?
Yes. We build Della from your script, your offer and your recorded calls, so the answers on screen match how your agency sells.
How much does Della cost for an AI agency?
Della Live is $199 per seat per month on a 12-month contract, Practice is $129 per seat and Live + Practice is $279 per seat, with a 5-seat minimum. Every plan includes automatic call scoring.
