Freight brokers: win more shippers on the first call.
Your brokers finally get a shipping manager on the phone. Then they hear “we already have a broker,” and the call is over. Della puts your best answer on their screen while the shipper is still on the line.
“Makes sense, most shippers I talk to do. When a lane gets tight or a load falls through, who do you call as your backup?”
From a team using Della Live & Practice.
“Our biggest challenge was getting newer brokers comfortable handling objections from shippers. Della lets them practice tough conversations before they get on the phone, and Live gives them guidance when a prospect pushes back. It's like having our best salesperson coaching the entire team.”
Freight sales calls die on the same objections.
Shippers are hard to reach.
Every connect costs your brokers dozens of dials. Losing one to a brush-off is the expensive part.
The objections never change.
“We already have a broker.” “Send me your rates.” “We’re all set on that lane.” Your newest broker hears them all day.
New brokers ramp on your prospect list.
They learn the answers by losing shippers you paid to find. You hear about it after the account is gone.
The answer on screen, the moment your brokers hear it.
“Makes sense, most shippers I talk to do. When a lane gets tight or a load falls through, who do you call as your backup?”
“Happy to. So the rates are actually useful, which lanes are you moving most right now, and what's giving you trouble?”
“Good to hear. Is there a lane where you've had trouble finding reliable capacity lately?”
“That makes sense if reliability is the priority. What would a broker need to show you to be worth a test load?”
“Will do. Which lanes and equipment should I watch for, so I only call when it's actually useful?”
“Sure. So it doesn't get buried, what's the one thing you'd want it to answer?”
Della runs on your own scripts and approved language. These are examples.
Every broker sounds like your best one, on every call.
Della Live
Listens to the call and puts your best answer on the screen the moment an objection comes up. Built from your scripts. We get it running on your calling setup during onboarding.
Della Practice
Your brokers drill the objections they actually lose on, with an AI prospect between calls. New hires practice before they touch a live lead.
Manager dashboard
See which objections your team loses on most and which brokers need help.
See Della on your own script, with your brokers’ real objections.
Book a demo → See pricingType the objection your brokers hear most. See what Della would say.
This is Della Live. On real calls, this appears on your broker’s screen in real time, built from your scripts.
Want this for every call?
Della puts answers like these on your brokers’ screens, live, built from your own scripts.
Book a demo →How many shippers are objections costing you?
Plug in your team's numbers. See how many sales conversations end on an objection each month, and what winning back a few of them is worth.
Your team
Real conversations, not dials.
Your numbers
5% means 1 in every 20. Keep it conservative.
Your plan
What objections cost you
Your team loses conversations a month to objections.
in margin Della could help you win back every month
- Conversations saved into quote requests
- Real lanes quoted
- New shippers moving freight
Plans start at 5 reps, so pricing is shown for 5 seats.
Book a demo with your numbersExample numbers. Enter your own.
Per broker, per month.
5-broker minimum. Extra practice minutes are $0.30 each, or 1,000 for $249. See full pricing →
Questions freight brokerage teams ask.
Does Della talk to shippers?
No. Della only coaches your broker, on their screen. The shipper only hears your broker.
What objections does Della know?
Yours. We load your script and the answers your best brokers use, and Della builds your objection library from your call recordings during setup.
Is it useful for new brokers?
That’s who it’s built for. Practice lets them rehearse shipper objections with an AI prospect before they touch your list, and Live backs them up on real calls.
Can managers see where calls are lost?
Yes. The manager dashboard shows which objections your floor loses on most and which brokers need help.
