DFor home improvement companies

Home improvement sales reps: book more in-home appointments.

The homeowner called you. Then your rep heard “I’m getting a few other quotes,” and the appointment never got set. Della puts your best answer on their screen before the homeowner hangs up.

The problem

Every lead is a homeowner you already paid to reach.

Leads are expensive.

Every inquiry costs you marketing dollars. The costly ones are the leads you reach and don’t book.

The same objections, every call.

“I’m getting other quotes.” “Just give me a ballpark.” “I need to talk to my spouse.” Your setters hear them all day.

New setters learn on your leads.

They figure out the answers by losing appointments. By the time you notice, those homeowners booked someone else.

The objections Della handles

The answer on screen, the moment your reps hear it.

Prospect said“I'm getting a few other quotes.”
Della puts this on screen

“Smart, you should compare. So you can compare apples to apples, can we get someone out to measure this week?”

Prospect said“Just give me a ballpark price.”
Della puts this on screen

“I'd rather not guess and be way off. A quick measure gets you a real number. Would morning or afternoon work better?”

Prospect said“I need to talk to my spouse.”
Della puts this on screen

“Of course. It usually works best when you're both there for the visit. When are you both home?”

Prospect said“We're not ready yet.”
Della puts this on screen

“No problem. What would need to happen for you to be ready, so I know when to check back?”

Prospect said“Can you just email me something?”
Della puts this on screen

“Happy to. So it's useful, what's the main thing you want to know before deciding?”

Prospect said“We'll think about it.”
Della puts this on screen

“Totally fair. What's the main thing you're weighing, the timing, the budget, or picking the right company?”

Della runs on your own scripts and approved language. These are examples.

How it works

Every rep sounds like your best one, on every call.

Della Live

Listens to the call and puts your best answer on the screen the moment an objection comes up. Built from your scripts. We get it running on your calling setup during onboarding.

Della Practice

Your reps drill the objections they actually lose on, with an AI prospect between calls. New hires practice before they touch a live lead.

Manager dashboard

See which objections your team loses on most and which reps need help.

See Della on your own script, with your reps’ real objections.

Book a demo → See pricing
Try it free

Type the objection your reps hear most. See what Della would say.

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Della’s answer shows up here, the way it would on your rep’s screen.
ROI calculator

How many appointments are objections costing you?

Plug in your team's numbers. See how many sales conversations end on an objection each month, and what winning back a few of them is worth.

Your team

Real conversations, not dials.

Your numbers

5% means 1 in every 20. Keep it conservative.

$

Your plan

What objections cost you

Your team loses conversations a month to objections.

in revenue Della could help you win back every month

  • Calls saved into appointments
  • Appointments that sit
  • New jobs sold
Della per month
return on spend

Book a demo with your numbers

Example numbers. Enter your own.

Pricing

Per rep, per month.

Della Live
$199/rep/mo
Your best answer on screen, live on every call 12-month contract · $239/rep/mo month-to-month
Most popular Della Live + Practice
$279/rep/mo
300 practice minutes per rep per month, pooled across the team 12-month contract · $335/rep/mo month-to-month
Della Practice
$129/rep/mo
300 practice minutes per rep per month, pooled across the team 12-month contract · $155/rep/mo month-to-month
Done for you: setup We load your scripts, build your objection library from your call recordings, and set up your practice scenarios. Your team just starts calling. One-time $1,500 for 5–10 reps, $2,500 for 11+. Waived on 12-month contracts.

5-rep minimum. Extra practice minutes are $0.30 each, or 1,000 for $249. See full pricing →

FAQ

Questions home improvement teams ask.

Does Della talk to homeowners?

No. Della only coaches your rep, on their screen. The homeowner only hears your rep.

Does it work for setters and closers?

Yes. Live backs up whoever is on the phone, and Practice lets new setters rehearse homeowner objections with an AI prospect first.

Can it use our own scripts?

Yes. We load your scripts and the answers your best reps use, and build your objection library from your call recordings during setup.

Can managers see where appointments are lost?

Yes. The manager dashboard shows which objections your team loses on most and which reps need help.

Book the appointment before they call the next company.

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