150 old leads. One weekend. 7 people ready to talk.
A custom vehicle wrap studio in New Jersey had a list of past leads nobody had called back. Della called 150 of them over one weekend. Nearly 1 in 3 people who answered wanted to talk about their car again.
Leads the team had already paid for, gone quiet.
The list
150 past leads, each at least 14 days old and not already in follow-up. People who once asked about a wrap and never booked.
The calls
Della called them on Saturday and Sunday, October 17 and 18, 2026, during the day. 150 calls in about 83 minutes of talk time.
The handoff
The moment someone was interested, the team got a text with the lead's details and the call recording, so they could call back while it was warm.
Real cars, real quotes, real next steps.
| Lead | Vehicle and job | Quote | What they said |
|---|---|---|---|
| HOT | 2022 BMW X6 M50i, wrap | $4,595 | Asked for a callback. |
| HOT | 2008 Volkswagen Jetta, wrap | $3,395 | Asked for a callback and is sending photos of the car. |
| WARM | 2002 Ford Thunderbird, wrap | $3,595 | Said the price "sounded good." |
| WARM | 2016 Nissan Rogue, wrap | $3,895 | Still wants the wrap. |
| WARM | 2024 Honda Accord, wrap | $3,395 | Comparing prices. |
| WARM | 2025 Honda Civic, starlight headliner | $2,195 | Asked where the studio is. |
| MAYBE | 2013 Infiniti G37, wrap | $3,395 | At work, said he'd call back. |
Lead names and numbers are withheld. Quotes are the studio's prices for each job.
Results from a two-day trial, October 17 and 18, 2026. "Interested pipeline" is the quoted value of the 7 interested leads; none had closed when this was published. Client name withheld.
