Case study · Della LiveShopLine
ShopLine, AI agency

From 3 demos a week to 12 in one day.

By the Della AI team · Updated October 2026

ShopLine's cold-calling sales reps were losing conversations to the same objections. Della Live put the right answer on their screen, mid-call, and the calendar filled on day one.

Before Della3demos booked per week
Day one with Della Live12demos booked in a single day
The difference+300%more demos in one day than in a full week

The challenge

ShopLine sells AI voice agents over the phone. Their sales reps could get prospects talking, but when the objections came, "just send me an email," "we're all set," calls stalled and demos never got booked.

What they did

So they built Della Live. It listens to each call and, the moment a prospect pushes back, puts the answer on the sales rep's screen, drawn from ShopLine's own script and playbook. It runs alongside their dialer or a regular phone call.

The result

The first day Della Live was on the calls, the team booked 12 demos, 300% more than they used to book in an entire week. Same sales reps, same lists. The only change was knowing exactly what to say next.

The first day we used it, we were jumping up and down in the office watching demos get booked.ShopLine, AI agency
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ShopLine is the team behind Della: Della Live was built on ShopLine's own sales floor. "Before" is ShopLine's typical week of demos booked; "day one" is the first full day of calls with Della Live.

Questions about this case study

Is this a real result?

Yes, from ShopLine's own sales floor. ShopLine is the team behind Della: they sell AI voice agents over the phone, and Della Live was built and first used on their calls. "Before" is their typical week of demos booked; "day one" is the first full day of calls with Della Live.

What changed between the week before and day one?

Only Della Live. Same sales reps and same lead lists. When a prospect pushed back with objections like "just send me an email" or "we're all set," the answer appeared on the rep's screen while the prospect was still talking.

Where do the answers come from?

From the team's own script and playbook. Della Live listens to the call and, the moment a prospect objects, shows the rep the line to say next. Reps stay in charge: Della suggests, they decide.

Does Della Live work with our dialer?

Della includes a built-in dialer and also works on regular phone calls. Already have a dialer? Tell us which one and we'll confirm whether Della can work with it. See Works with your dialer.

How long does setup take?

About a day. You send your script and a few recorded calls, and the Della team loads your objections and answers for you.

What does Della Live cost?

$199 per seat per month on a 12-month plan (5-seat minimum), or $239 month-to-month plus a one-time setup fee. Every plan includes automatic call scoring. See pricing for Live + Practice.

More: Pricing · See Della Live on a real call · Free 7-day trial · Free practice call

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