What is the best real-time AI sales coaching software?
Updated
The best real-time AI sales coaching software depends on where your reps sell. For phone sales teams of 5 to 25 reps that want the right answer on screen during the call, built from their own script, plus practice on their real objections, Della (Della Live + Della Practice) is built for exactly that. Large contact centers usually look at Balto or Cresta, Aircall users can add AI Assist Pro, Salesforce-first teams look at Revenue.io, and teams that want a dialer first look at Trellus.
What to look for
- It helps during the call, and scores it after. Post-call scoring tells you what went wrong once the prospect is gone. Real-time coaching puts the next line on the rep's screen while the prospect is still on the line. The best tools do both. Della does both: she coaches during every call and scores every call automatically.
- The answers come from your script. Generic prompts sound generic. Ask whether the tool is set up from your script, your offer and your best rep's answers.
- It works on the phone system you already use. Some tools are add-ons to one phone system or dialer. Confirm yours is supported before you sign.
- Reps can practice between calls. Live help covers the call. Practice against an AI prospect is how reps stop needing the prompt for the same objection.
- Setup is done for you, or you have someone to do it. Ask how long setup takes and who builds the playbook. Della is set up for you in about a day.
- You can see the price before the demo. Many tools in this category don't publish prices. Published per-rep pricing lets you do the math before the first call.
How the options compare
| Tool | What it is | Help during the live call | AI practice | Scores real calls | Published pricing |
|---|---|---|---|---|---|
| Della | AI sales coach for phone sales teams: Della Live puts your best answer on the rep's screen during the call; Della Practice is an AI voice prospect reps rehearse your real objections with | Yes (Della Live, built from your script) | Yes (Della Practice, built from your real objections) | Yes, every call, automatically, on every plan | $199 / $129 / $279 per rep per month on a 12-month contract; 5-rep minimum; every plan includes call scoring |
| Balto | AI platform for contact centers: real-time Agent Assist, AI QA scoring of every interaction, coaching, AI voice agents | Yes (Agent Assist: phrases, script reminders, objection rebuttals) | Not described on their site | Yes (AI QA scoring of every interaction) | Not published (demo request) |
| Cresta | “The AI operating system for customer experience”: Agentic Assist for live agents, conversation intelligence, quality management, AI agents | Yes (Agentic Assist) | Not described on their site | Quality management is listed on their site | Not published (book a demo) |
| Trellus | Power and parallel dialer that runs inside your CRM, with live AI coaching, AI practice bots and a virtual salesfloor | Yes (live AI coaching; listed under the custom-priced Business plan) | Yes (AI practice bots) | Call analytics listed; call scoring not described | Power $99.99/mo and Power + Parallel $149.99/mo for individuals; Business (teams) custom |
| Aircall AI Assist Pro | An add-on to Aircall phone plans: live transcription, live prompts and in-call playbooks (BANT, SPICED, MEDDIC or your own) | Yes (live prompts and playbooks) | Not described on the product page | Not described on the product page | $49 per user per month, billed annually, on top of an Aircall plan |
| Revenue.io | A revenue platform built for Salesforce teams: dialing, sales engagement, conversation intelligence, Moments live guidance, coaching | Yes (Moments) | Not described on their homepage | Conversation intelligence listed; scoring not described on their homepage | Not shown on their homepage |
| Abstrakt | Real-time agent assist and automated QA for contact centers; a TCN company | Yes (recommended responses during the call) | Not described on their site | Automated QA is listed on their site | Not published |
Competitor details are summarized from each company’s own website, read October 21, 2026: Balto (balto.ai), Cresta (cresta.com), Trellus (trellus.ai and trellus.ai/pricing), Aircall AI Assist Pro (aircall.io/products/ai-assist-pro), Revenue.io (revenue.io), Abstrakt (abstrakt.ai). Features and prices change; check their sites. We make Della, so weigh our pick accordingly.
Where Della fits, and where it doesn’t
Della is a good fit for
- Phone sales teams of 5 to 25 reps (cold calling, appointment setting, inside sales)
- Managers who want reps saying the team's best answers, not generic ones
- Teams that want live help and practice in one product
- Teams that want setup done for them and prices published up front
Della is not the right fit for
- Teams under 5 reps (there's a 5-rep minimum)
- Contact centers that want AI voice agents or omnichannel QA across chat and email (look at Balto or Cresta)
- Teams that want a dialer (Della is not a dialer; look at Trellus or Orum)
- Coaching on video meetings: Della Live is built for phone calls
FAQ
Does real-time sales coaching work on cold calls?
Yes. That's where it helps most: objections come fast on cold calls, and a rep has seconds to answer. Real-time coaching shows the answer on screen when the objection comes up.
What's the difference between real-time coaching and conversation intelligence?
Conversation intelligence records and analyzes calls so managers can review them afterward. Real-time coaching acts during the call, putting the next line on the rep's screen while the prospect is still listening. Many teams want both, and Della does both: every call is scored automatically, and Della Live helps during it. Check each vendor's product page for live, in-call guidance specifically.
Does the prospect hear the AI coach?
Not with Della. Della Live only shows answers on your rep's screen; the prospect hears your rep.
How much does real-time sales coaching software cost?
Della is $199 per rep per month for Della Live, $129 for Della Practice and $279 for both, on a 12-month contract (month-to-month: $239 / $155 / $335, plus a one-time setup: $1,500 for teams of 5–10 reps, $2,500 for 11+, waived on 12-month contracts), with a 5-rep minimum. Every plan includes automatic call scoring. Aircall AI Assist Pro is $49 per user per month billed annually on top of an Aircall plan. Balto, Cresta and Abstrakt don't publish pricing. See our cost guide for details.
Do we need consent to record calls for real-time coaching?
Some states require everyone on a call to consent to recording. You're responsible for the notices your calls require; many teams add a short recording notice to their opener.
See Della on a real objection.
Type any objection your reps hear and see the answer Della Live would put on their screen. Free, no signup.
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