The #1AI Sales Coach
Della tells your salespeople what to say while they're on the phone, and lets them practice before they call.
Or take a live cold call and watch Della coach you →
From $24.99 per salesperson. First call free.
Trusted by sales teams and businesses
Help while the customer is still talking.
Not after they hang up. Here is an example call, start to finish, the way your salesperson sees it.
Della hears both sides of the call on its built-in phone and writes it down as you talk. No bot joins the call.
The moment the customer pushes back (an objection), your team's best answer from your own script is on your salesperson's screen, while the customer is still talking.
Short cards tell your salesperson what to do next, like asking for a meeting when the customer sounds interested.
Every call gets a score: what worked, what to fix, and what to say next time. Anything they missed becomes their next practice call.
The customer never hears Della.Della never speaks on the call and no bot joins it. Your salesperson stays in charge.
What to say, while you're on the call.
When a customer pushes back, the next few seconds decide the call. Della puts your best answer on screen right then.
Practice before the real call.
Your salespeople talk out loud with an AI customer who pushes back the way your real customers do. Then Della grades the call.

Every call gets a score.
What went well, what to fix, and what to say next time. Nobody has to sit and listen to recordings.
Kept the call going after "just send me an email," but let the first pushback slide and never asked for a meeting time.
- Clear opener: asked who books the carrier loads right away.
- Turned "just send me an email" into a question about what to send.
- Found the real problem: rates on the Dallas lane.
- Let "we've got a guy" slide without asking one question.
- Never asked for a specific day and time to meet.
Della plays a tough customer.
You talk, she pushes back, then she grades you. Your first call is free.
Built for teams that live on the phone.
Teams sound like their best rep.
It's like having our best salesperson coaching the entire team.Michael R.
Freight Brokerage Sales Manager
Our team feels more prepared, and our conversations are much more confident.Sarah M.
Independent Insurance Agency Owner
Live is the other piece we were missing: coaching while the conversation is happening.Daniel T.
Director of Sales, B2B Sales Team
Stop losing calls to pushback this week.
Built-in phone · Answers from your own script · Every call scored · Della is AI. Your salespeople stay in charge.
Della, in short.
What is Della AI?
Della AI is an AI sales coach for teams that sell by phone. It does two things. During calls, Della Live puts the best answer on your salesperson's screen when the customer pushes back. Before calls, Della Practice lets them practice out loud with an AI customer. Every call gets a score.
How does Della help on a live call?
Della listens to the call. When the customer pushes back, the answer from your own script appears on screen in seconds, so your salesperson keeps the call moving.
Is Della a person?
No. Della is AI. She only uses the script and answers your team approves, and your salespeople stay in charge of every call.
Do we have to switch phone systems?
No. Della includes a built-in phone that skips voicemails, and every seat gets live answers, call scoring and practice. Using another phone system? Ask us and we'll confirm whether it works with Della.
How much does Della cost?
Della Practice is $24.99 per salesperson per month (5-person minimum) plus $0.68 per practice minute, and the first call is free. Della Live is $199 per seat per month on a 12-month agreement plus $0.08 per live minute (ringing and voicemail free), with a 5-seat minimum. See the pricing page for every plan.
SDR teams›Cold calling · Appointment setting
Insurance›Health · Life · P&C
Agencies›Appointment setting · Lead gen · Marketing
Freight brokers›Brokerages · Carrier sales · Shipper sales